Section: B

See also: Unbound Application

CIMM DEFINITION: Applications that require extensive memory use and are therefore regulated by the computer processor. Bottlenecks can be ascertained and speed time can be theoretically improved.

2: An EBIF application that’s transmitted to the Set-Top Box  for execution along with the video programming. It is typically embedded as private data in the MPEG-2 video stream with signaling conforming to CableLabs’ EBIF standards. (Source: FourthWall Media)

3: Applications (OCAP and MHP usually) which are associated with a particular TV channel (service). When the viewer changes channel, the application bound to the previous channel is terminated.  (Source: Unisoft)

See also: STB on / TV off

CIMM DEFINITION: Another term for Set-Top Box On / TV Off (SOSO).

See also: Social Media Center

CIMM DEFINITION: A type of Social Media Center. Boxee, still in the beta phase as of early 2010, is a cross platform freeware social media center that has HD capabilities, large screen (10-foot user interface) and interactivity / social networking features.

CIMM DEFINITION: Set- Top Boxes that are EBIF enabled and can present Enhanced TV applications and interactive advertising. (Source: Definition currently under review by CableLabs)

2: Percentage of Advanced or Legacy Set-Top Boxes  executing an EBIF user agent software supporting interactivity. (Source: FourthWall Media)

See also: Bitrate, Kilobits Per Second, Megabits Per Second

CIMM DEFINITION: A common measure of data speed. The rate at which data or other content is transferred by a modem (for example) or other transmission carriers.

See also: Synchronization

CIMM DEFINITION: Brain synchronization or “Neuronal synchrony” occurs when neurons from different areas of the brain fire at precisely the same time. These “assemblies” of neurons amplify to a higher frequency. Academic tests indicate that greater attention occurs when the brain is in this synchronized state. (Source: SyncSense.com)

CIMM DEFINITION: Research studies can associate ad effectiveness to measure the impact of online advertising on key branding metrics. (Source: IAB)

See also: Sponsorship

CIMM DEFINITION: A form of marketing or advertising that blurs the conventional distinctions between what constitutes an advertising message and what is considered content – whether for entertainment or informational purposes.

CIMM DEFINITION: A marketing term to indicate the product or service “essence”, market position, competitive profile and/or personality in the mind of the consumer.

2: Also used to refer to advertisers. (Source: TIVO)

CIMM DEFINITION: A transmission medium that allows transmission of voice, data, and video simultaneously at rates of 1.544Mbps or higher. Broadband transmission media generally can carry multiple channels—each at a different frequency or specific time slot. (Source: CableLabs)

2: Broadband is essentially a signaling method and a form of distribution.  With the internet, broadband enables a faster connection and a “high data rate internet access” vs. dial-up connection.

3: Broadband video is used to refer to systems such as cable television – Digital cable, Telcos and internet. Satellites are not broadband.

4: An Internet connection that delivers a relatively high bit rate – any bit rate at or above 256 Kbps. Cable modems and DSL all offer broadband connections. (Source: IAB)