Bound Application

July 21, 2012

See also: Unbound Application

CIMM DEFINITION: Applications that require extensive memory use and are therefore regulated by the computer processor. Bottlenecks can be ascertained and speed time can be theoretically improved.

2: An EBIF application that’s transmitted to the Set-Top Box for execution along with the video programming. It is typically embedded as private data in the MPEG-2 video stream with signaling conforming to CableLabs’ EBIF standards. (Source: FourthWall Media)

3: Applications (OCAP and MHP usually) which are associated with a particular TV channel (service). When the viewer changes channel, the application bound to the previous channel is terminated. (Source: Unisoft)

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

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