CIMM DEFINITION: A marketing term to indicate the product or service “essence”, market position, competitive profile and/or personality in the mind of the consumer.
2: Also used to refer to advertisers. (Source: TIVO)
CIMM DEFINITION: A marketing term to indicate the product or service “essence”, market position, competitive profile and/or personality in the mind of the consumer.
2: Also used to refer to advertisers. (Source: TIVO)