A

See also: Ad Display

CIMM DEFINITION: As with an ad display, it is when the ad is offered for consumption on a delivery platform.

See also: Ad Delivered

CIMM DEFINITION: When an ad is successfully displayed on the user’s computer screen. (Source: IAB)

CIMM DEFINITION: When an ad is downloaded by a server to a user‘s browser. Ads can be requested, but aborted or abandoned before actually being downloaded to the browser, and hence there would be no opportunity to see the ad by the user. (Source: IAB)

See also: Real Time Bidding

CIMM DEFINITION: A marketplace creation technology platform designed to facilitate the buying, selling and tracking of advertising inventory from multiple network sources.

CIMM DEFINITION: An ad which is served to a user‘s browser. Ads can be requested by the user‘s browser (referred to as pulled ads) or they can be pushed, such as e-mailed ads. (Source: IAB)

2: A measurement of responses from an ad delivery system to an ad request from the user’s browser, which is filtered from robotic activity and is recorded at a point as late as possible in the process of delivery of the creative material to the user’s browser — therefore closest to the actual opportunity to see by the user. Two methods are used to deliver ad content to the user – a) server-initiated and b) client-initiated. Server-initiated ad counting uses the publisher’s Web content server for making requests, formatting and re-directing content. Client-initiated ad counting relies on the user’s browser to perform these activities. For organizations that use a server-initiated ad counting method, counting should occur subsequent to the ad response at either the publisher’s ad server or the Web content server. For organizations using a client-initiated ad counting method, counting should occur at the publisher’s ad server or third-party ad server, subsequent to the ad request, or later, in the process. See iab.net for ad campaign measurement guidelines. (Source: IAB)

See also: Click Rate

CIMM DEFINITION: Calculated by click-throughs divided by ad impressions. (Source: IAB)

CIMM DEFINITION: When an ad is inserted in a document and recorded by the ad server. (Source: IAB)

CIMM DEFINITION: The creative artwork, copy, active URLs and active target sites which are due to the seller prior to the initiation of the ad campaign. (Source: IAB)

CIMM DEFINITION: An aggregator or broker of advertising inventory for many sites. Ad networks are the sales representatives for the Web sites within the network. (Source: IAB)