CIMM DEFINITION: A commercial message targeted to an advertiser‘s customer or prospect. Ad audience – the number of unique users exposed to an ad within a specified time period. (Source: IAB)
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CIMM DEFINITION: Advertising spots available to an advertiser, national broadcaster, cable operator or other seller of advertising time to insert advertising on a television network, whether cable or broadcast.
CIMM DEFINITION: A graphic image or other media object used as an advertisement. See iab.net for voluntary guidelines for banner ads. (Source: IAB)
CIMM DEFINITION : Software on a user‘s browser which prevents advertisements from being displayed. (Source: IAB)
See also: Spybot
CIMM DEFINITION: A form of spyware that collects information about the computer user’s online behavior in order to display targeted advertisements in the Web browser. (Source: dictionary.reference.com)
See also: Family
CIMM DEFINITION: A collection of a messages from and advertiser or client that is designed to run during a specific interval and / or within a set of media outlets.
CIMM DEFINITION: An activity audit for a specific ad campaign. (Source: IAB)
CIMM DEFINITION: An audience measurement derived from a third-party ad server’s own server logs. (Source: IAB)
See also: Click Throughs, Clicks, In-Unit Clicks, Mouseovers
CIMM DEFINITION: The act of clicking on an online ad which is linked to more information on the advertised product or advertiser.
See also: Ad-ID, Ad Tags, Data About Data, Metadata, Program Code, Watermark
CIMM DEFINITION: Unique identifiers that are added to ads that make them easier to track and measure. Also known as an Ad-ID code.
2: Twelve digit identifiers that an advertising agency places on their advertising inventory (as watermarks and metadata). This will replace ISCI. The identifiers are available from www.ad-id-org. (Source: AAAA).
NOTE – This should be extended to include each unique ad version. Visible World’s system automatically assigns a unique ISCI or Ad-ID to each unique video version created and ordered for distribution. (Source: Visible World)
NOTE – Local ads can have ad codes. The practice is just further developed nationally. (Source: TRA)