A La Carte

July 21, 2012

See also: Tier, Tiering

CIMM DEFINITION: Refers to a model for cable companies to allow subscribers to select to which television channels, pay tv, specialty channels they would like to have access. This is in opposition to the large package deals currently prevalent in American cable deals, which often result in consumers paying for additional channels irrelevant to their interests. (Source: www.wikipedia.org)

A/P Meter

July 21, 2012

CIMM DEFINITION: A meter that monitors a television set by examining the content of what is watched, independent of the delivery path or tuning mechanism. The meter reads an active code embedded in a television audio or video signal that uniquely identifies the program content. In the absence of an active code, it develops an event signature through video pattern definition and recognition that is then matched to a database of signatures taken during the same time period at reference sites for each and every channel for which Nielsen generates ratings. (Source: Nielsen)

NOTE – Stands for Active / Passive meter.

CIMM DEFINITION: Founded in 1917, it is the national trade association representing the advertising agency business in the United States. (Source: IAB)

CIMM DEFINITION: A research initiative formed by the 4A’s and BlackArrow, launched in March 2011 and created to measure the impact of advanced advertising within free video on demand (VOD) television programming. (Source: www.blackarrow.tv)


July 21, 2012

CIMM Definition: When a user leaves a shopping cart with something in it prior to completing the transaction. (Source IAB)


July 21, 2012

CIMM DEFINITION: when a Web server does not successfully transfer a unit of content or ad to a browser. This is usually caused by a user hitting the stop button or clicking on another link prior to the completion of a download. (Source: IAB)

Access Network

July 21, 2012

CIMM DEFINITION : An electronic signal transmission segue point from the home to the access point in a signal.

2: A network that connects directly to an end user or customer. Made up of high-speed lines between major switching points. (Source: PC Mag.com)

Accumulated Reach

July 21, 2012

See also: Reach

CIMM DEFINITION: The total number of homes, Set-Top Boxes  or individuals, which can be expressed in thousands or as a percentage, who have viewed at least once within a specific program or period of time aggregated across time or across individual pieces of content. Accumulated Reach can sometimes be higher than the Cume audience because it is based on a long term audience estimate, not with base minute minimums.

NOTE – Common usage to date has had both Cume and Accumulated Reach as interchangeable. In both cases there can be a minimum tuning duration or not. (Source: TRA


See also: Watermarking, Fingerprinting 

CIMM DEFINITION: A code technology that enables a content user to synchronize content retrieval across several platforms and interact with TV programming from their mobile or tablet computers.

Activity Audit

July 21, 2012

See also: Count Audit

CIMM DEFINITION: An independent verification of measured activity for a specified time period. Some of the key metrics validated are ad impressions, page impressions, clicks, total visits and unique users. An activity audit results in a report verifying the metrics. Formerly known as a count audit. (Source: IAB)