The parent companies of the major broadcast networks, along with several media buying agencies and advertisers, announced Thursday the creation of a new TV ratings measurement research organization: The Coalition for Innovative Media Measurement (CIMM).
TAC is relaunching as a new, high-profile industry Working Group within CIMM.
The new Attention Working Group will have a program of meetings, specially commissioned research and events to showcase the latest insights and innovations in the attention industry.
