CIMM Archive, Press Coverage

Going For Granularity: Heavy-Hitting Group Eyes Measurement Efficacy

The staggering breadth of products and services aimed at delivering multi-platform content to consumers is a tangle of technology, perhaps rivaled only by attempts to accurately measure related consumption…

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Going For Granularity: Heavy-Hitting Group Eyes Measurement Efficacy

More from CIMM

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OMD’s Chrissie Hanson Joins CIMM Board of Directors

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