Unique Reach %

July 23, 2012

See also: Reach & Frequency      

CIMM DEFINITION: The number of unduplicated homes, Set-Top Boxes  or individuals that have been exposed to the channel, program or spot expressed as a percentage of the designated universe. (Source: Kantar Media Audiences)

2: Subset of cume household or Set-Top Box tuning by network or event on a percentage basis. (Source: Nielsen)