Unique Reach %

CIMM DEFINITION: A term used to represent the average of a live rating for a (national) commercial minute and up to three days of DVR playback viewing.

2: Average Commercial Minute (ACM) rating that includes time-shifted viewing within 3 days (75 hours) of the live program telecast. (Source: Nielsen)

3: The average commercial second rating including live tuning to a  program plus 75 hours of DVR playback. (Source: TRA)

CIMM DEFINITION: Originally conceived as a system designed to provide a centralized platform for the planning, execution, billing, and measurement reporting of advanced advertising services.  A core tenant of a CAAS is to implement standard interfaces to communicate advertising campaign delivery instructions as well as common metrics gathering and reporting interfaces across different operating entities.  Canoe Ventures has implemented a CAAS, named the ‘Canoe Advanced Advertising System / C… Read more

See also: Set-Top Box, Digital Television Adaptor

CIMM DEFINITION: An early term for a type of Set-Top Box. It is an electronic device attached to the television set that converts the feed into an analog signal that is then viewable on non-digital sets. Currently a Cable Converter box also unscrambles digital signals.

2: Equipment in the homes of cable subscribers used to convert cable signals to normal TV channels. “Addressable” cable converters also allow cable operators to activate, disconnec… Read more

CIMM DEFINITION: A device that permits high speed connectivity to the Internet over a cable television system. (Source: IAB)

See also: Cable Television, Broadcast Network, Broadcast

CIMM DEFINITION: The system network for the distribution of the television signal and now digital data and telephony services by cable (co-axial, twisted pair or fiber optic). (Source: itvt.com/glossary)

CIMM DEFINITION: Term which refers to the central equipment and broadcasting headquarters of a cable operator. All initial broadcasts from the content providers are sent to the cable plant, aggregated, re-encoded, and broadcast to its Set-Top Box  network. (Source: itvt.com/glossary)

CIMM DEFINITION: A television set which includes an analog tuner which can plug directly into a video cable without an intervening Set-Top Box. Since there is no return path to the central office, channel changes made on a cable ready set are not visible to existing server log collection systems. (Source: Nielsen)

See also; Cable Network, Broadcast Network, Broadcast

CIMM DEFINITION: A television content provider that does not have affiliated local stations or owns and operates local television stations but who distributes video, internet and/or telephone signals to subscribers via a cable, through a phone line or via satellite.

2: A non-broadcast facility which distributes signals of one or more television stations and non-broadcast services to subscribers via cable. (Source: Nielsen)

See also: Zone

CIMM DEFINITION: Same definition as Zone but with only cable homes.