Splash Page

July 26, 2012

See also: Transition Ads, Interstitial Ads, Intermercial Ads
CIMM DEFINITION: A preliminary page that precedes the user-requested page of a Web site that usually promotes a particular site feature or provides advertising. (Source: IAB)

Note – A splash page is timed to move on to the requested page after a short period of time or a click. Splash pages are not considered qualified page impressions under current industry guidelines, but they are considered qualified ad impressions. (Source: IAB)

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

CIMM DEFINITION: A term used to represent the average of a live rating for a (national) commercial minute and up to three days of DVR playback viewing.

2: Average Commercial Minute (ACM) rating that includes time-shifted viewing within 3 days (75 hours) of the live program telecast. (Source: Nielsen)

3: The average commercial second rating including live tuning to a program plus 75 hours of DVR playback. (Source: TRA)

C3 Rating

CIMM DEFINITION: Originally conceived as a system designed to provide a centralized platform for the planning, execution, billing, and measurement reporting of advanced advertising services. A core tenant of a CAAS is to implement standard interfaces to communicate advertising campaign delivery instructions as well as common metrics gathering and reporting interfaces across different operating entities. Canoe Ventures has implemented a CAAS, named the ‘Canoe Advanced Advertising System / C… Read more

CAAS abbr Common Advanced Advertising System / Canoe Advanced Advertising System

See also: Set-Top Box, Digital Television Adaptor

CIMM DEFINITION: An early term for a type of Set-Top Box. It is an electronic device attached to the television set that converts the feed into an analog signal that is then viewable on non-digital sets. Currently a Cable Converter box also unscrambles digital signals.

2: Equipment in the homes of cable subscribers used to convert cable signals to normal TV channels. “Addressable” cable converters also allow cable operators to activate, disconnec… Read more

Cable Converter

CIMM DEFINITION: A device that permits high speed connectivity to the Internet over a cable television system. (Source: IAB)

Cable Modem

See also: Cable Television, Broadcast Network, Broadcast

CIMM DEFINITION: The system network for the distribution of the television signal and now digital data and telephony services by cable (co-axial, twisted pair or fiber optic). (Source: itvt.com/glossary)

Cable Network

CIMM DEFINITION: Term which refers to the central equipment and broadcasting headquarters of a cable operator. All initial broadcasts from the content providers are sent to the cable plant, aggregated, re-encoded, and broadcast to its Set-Top Box network. (Source: itvt.com/glossary)

Cable Plant

CIMM DEFINITION: A television set which includes an analog tuner which can plug directly into a video cable without an intervening Set-Top Box. Since there is no return path to the central office, channel changes made on a cable ready set are not visible to existing server log collection systems. (Source: Nielsen)

Cable Ready Set

See also; Cable Network, Broadcast Network, Broadcast

CIMM DEFINITION: A television content provider that does not have affiliated local stations or owns and operates local television stations but who distributes video, internet and/or telephone signals to subscribers via a cable, through a phone line or via satellite.

2: A non-broadcast facility which distributes signals of one or more television stations and non-broadcast services to subscribers via cable. (Source: Nielsen)

Cable Television

See also: Zone

CIMM DEFINITION: Same definition as Zone but with only cable homes.

Cable Zone

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