Cue Tone (Spot)

July 24, 2012

CIMM DEFINITION: A signal from an operator that often indicates a program change that is used to prompt an action such as to load a certain commercial. Cue tones used locally to overlay a local commercial over a national spot via local ad insertions.

NOTE – Cue tones often work on MSOs proprietary systems for ad insertions. Standardization needed for measurement?

NOTE – It is being standardized by SCTE for digital content transmission. Some commercially available systems can “mark” and process content with these standardized cue tones. (Source: FourthWall Media)