comScore’s ‘Five-Screen’ Measurement Launching Late 2014

April 28, 2014

BY  ON 04/28/2014 6:44 PM @ROBERTANDREWS

Media measurer comScore will syndicate its ambitious program to track audience consumption across five device types with a common currency later this year.

“We’re about to deliver the product (Project Blueprint) to CIMM, that’s phase two,” says comScore chief research officer Josh Chasin, referring to the Coalition for Innovative Media Measurement (CIMM), a group of leading TV, agency and advertising companies looking for new metrics innovation.

“Phase three, which should be later in the year, (is) we’ll start syndicating that product to buyers and sellers.”

Chasin says Blueprint sets out to measure audience activity across TV, computers, phones tablets and radio. It was developed by comScore initially with Arbitron at ESPN’s request.