After interviewing nearly 20 candidates, the Coalition for Innovative Media Measurement hired former Time Warner Inc. media research executive Jane Clarke as its managing director to oversee its next-generation TV measurement initiatives.
CIMM was formed this summer by 14 media companies, ad agencies and large advertisers to seed new forms of TV audience measurement, with set-top box data and cross-platform video as its initial two focus areas. The group has already met with five set-top data suppliers to gather information on the market.
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