CIMM Taps Jane Clarke

After interviewing nearly 20 candidates, the Coalition for Innovative Media Measurement hired former Time Warner Inc. media research executive Jane Clarke as its managing director to oversee its next-generation TV measurement initiatives.

CIMM was formed this summer by 14 media companies, ad agencies and large advertisers to seed new forms of TV audience measurement, with set-top box data and cross-platform video as its initial two focus areas. The group has already met with five set-top data suppliers to gather information on the market.

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