CIMM Still Facing Challenges From MSOs; Upstart measurement outfit’s Clarke updates progress

April 19, 2010

B and C logoThe Coalition for Innovative Media Measurement (CIMM) is pushing ahead with set-top-box and cross-platform measurement initiatives, but is still having little luck getting cable operators to jump on board. But Jane Clarke, who took over as managing director in September, says that despite a lack of public announcements of late, there is plenty of progress. She updated B&C Business Editor Claire Atkinson on the latest. An edited version of that conversation follows.

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