Working Groups
CIMM Working Groups are a critical forum for sharing insights and perspectives, identifying industry priorities, curating essential discussions with senior stakeholders, shaping research initiatives and establishing best practices.
CIMM’s Working Groups are knowledge communities that play a key role in identifying research priorities and developing projects.
The Groups have been developed based on discussions with members about industry priorities and innovation opportunities that they’re keen to explore and address over the coming year.
Groups meet monthly or quarterly, with guest speakers, research presentations and roundtable discussions.
For more information or to join one of the Working Groups, please contact CIMM’s membership team:
membership@cimm-us.org
CIMM’s 2026 Working Groups and Chairs
Ad Measurement, Effectiveness & Outcomes
chair: JOSH CHASIN
The Ad Measurement, Effectiveness & Outcomes Working Group is dedicated to advancing key advertising measurement areas including cross-platform reach and frequency, audience segmentation, the integration of multiple currencies, and attribution and outcomes innovations.
Attention, Context, Quality & New Metrics
chair: Andy Brown
The Attention Working Group focuses on discovering and exploring the latest insights and innovations in the development of metrics related to attention.
Content Measurement & Analytics
chair: MELVA BENOIT
The Content Measurement & Analytics Working Group evaluates content consumption and performance, providing deeper insights into content engagement beyond ad and campaign effectiveness.
CTV
Chairs: Howard fiderer & julian zilberbrand
The CTV Working Group is dedicated to advancing industry understanding and adoption of the Smart TV as the central hub of advertising and content delivery. As the convergence point for streaming, linear (cable and over-the-air), and emerging services (Commerce, Health, Gaming), the television set uniquely enables measurement, addressable advertising, innovative creative formats, and enhanced viewer experiences.
Identity & Data Collaboration
Chair: Sable Mi
The Identity & Data Collaboration Working Group aims to support the advancement of recommendations from the recent IDR study.
Local TV & Video
Chair: Patti Cohen
The Local TV & Video Working Group tackles the unique challenges and opportunities within the local TV and video landscape.
Programmatic
Chair: EMILY PALMER
The Programmatic Working Group aims to identify innovative solutions, foster meaningful dialogue, and develop research that supports the growth and success of the programmatic TV ecosystem.
