Coalition adds 15 new members and appoints Evan Cohen joins as SVP of Projects and Strategic Initiatives
New York, NY October 4, 2024 – Ahead of its 13th Annual Summit in NYC on October 8-9, the Coalition for Innovative Media Measurement (CIMM) announced that 15 new members have joined the organization since March 2024, including: Canada Media Fund, Capgemini, Captify, Digital Envoy, Digital-i, Experian, Extreme Reach, Havas media, Knot Simpler, LinkedIn, Mandell Blockchain Advisors, Verisk, Video Research USA, and Wurl.
CIMM has also enhanced its executive team with the appointment of Evan Cohen as SVP of Projects and Strategic Initiatives and the promotion of Tameka Kee to SVP of Programming and Operations.
“CIMM has experienced a period of growth and development, with an expanded mission, new members, and a wider program of work, driven in part by the recent incorporation of The Attention Council as a new CIMM Working Group. We believe strongly that meaningful collaboration can deliver effective change, and we’re delighted to welcome a group of innovative companies into the Coalition,” said Jon Watts, Managing Director of CIMM. “As the industry continues to navigate critical challenges across the measurement and currency landscape, we look forward to working with these organizations to cultivate improvements, best practices and innovations across the media and advertising ecosystem. And with this growth, the addition of Evan Cohen to our leadership team and Tameka Kee’s expanded role will be invaluable in helping to support the effective delivery of our program.”
Joining CIMM with more than 25 years of experience as a strategy consultant, research professional and startup operator across media and technology, Cohen will be responsible for the management and execution of CIMM’s research studies and strategic initiatives, working closely and collaboratively with CIMM’s members.
Prior to CIMM, Cohen helped leading media and entertainment companies such as Fremantle, Channel 4, ITV, NBCU, and Viacom adapt to business model disruption as a strategic consultant. He also worked in the startup ecosystem for many years – building and managing teams, and leading fundraising, operations, finance, marketing and strategic partnerships. He was instrumental in building Lyft’s East Coast business, served as the COO/CFO of Foursquare, where he joined as the sixth full-time employee, and ran strategy and operations at Bebo, an early social network. He also ran an accelerator for early-stage startups at Human Ventures. Earlier in his career, Cohen was SVP for Jupiter Research, where he was responsible for all quantitative research, and developed standardized methodologies for technology forecasting, led an early online ad tracking tool called AdSpend, and produced some of the first studies done on online consumer behavior.
“CIMM is a driving force within the media landscape – supporting practical yet innovative improvements to legacy systems and processes in alignment with the ever-evolving ecosystem,” said Cohen. “I look forward to providing our members and the industry at large with strategic initiatives that move media measurement forward.”
In Kee’s expanded role, she will now oversee marketing, communications and all event development for CIMM, including the coalition’s tentpole Summits – East, West, and Annual – as well as manage the incorporation of platforms, software and vendors that support CIMM’s continued efforts to generate long-lasting change for its member companies.
To learn more about CIMM, visit: https://cimm-us.org/.
About CIMM
The Coalition for Innovative Media Measurement (CIMM) is a non-partisan, pan-industry coalition focused on cultivating improvements, best practices and innovations in measurement and currency, new metrics and approaches to understanding the value of media, and data collaboration and enablement. CIMM’s members include leading networks, studios, streamers and programmers, MVPDs, TV OEMs and OS providers, major digital businesses, agencies, measurement and data providers, trade bodies and consultants. CIMM is a subsidiary of the Advertising Research Foundation and adheres to the ARF’s principles of scientific rigor, objectivity and evidence-based research.
