CIMM Children and Teen Measurement Project

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The Coalition for Innovative Media Measurement (CIMM) announced that mobile research and consumer analytics company RealityMine will undertake their Children and Teen Measurementproject. The aim is to take a comprehensive view of cross-platform, digital and mobile measurement of content and ads among children and teens ages two to 17. The initiative also includes TiVo Research TV viewership data. “For the first time, we’ll be able to look inside the new dynamics of cross-media usage of the entire family within a household, describe the total consumption behaviors of individuals and obtain a view of total viewership across platforms of individual programs,” said Jane Clarke, CEO and Managing Director for CIMM. ViacomDisney,Turner Broadcasting are all CIMM partners.



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