J

CIMM DEFINITION: Java is an object-oriented programming language originally developed by Sun Microsystems.  It is a programming language designed for building applications on the Internet. It allows for advanced features, increased animation detail and real-time updates. Java applications can typically run on any Java Virtual Machine (JVM) regardless of computer architecture and is specifically designed to let application developers “write once, run anywhere.” (Source: IAB)

CIMM DEFINITION: Small applications that can be downloaded from a server and executed by Java-compatible browsers like Microsoft Internet Explorer and Netscape Navigator. (Source: IAB)

See also: Application Program Interface

CIMM DEFINITION: Sun invented this Application Programming Interface (API) called JavaTV, which enables the development of more complex functionality and interfaces to launch from the Set-Top Box  if this Java layer is embedded in the device. (Source: itvt.com/glossary)

CIMM DEFINITION: An industry committee formed with the ANA and the 4 A’s.

CIMM DEFINITION: Standard web graphic file format that uses a compression technique to reduce graphic file sizes. (Source: IAB)

CIMM DEFINITION: A microsite which is reached via click-through from button or banner ad. The jump page itself can list several topics, which are linked to either the advertiser’s site or the publisher’s site. (Source: IAB)

CIMM DEFINITION: Percentage of households that were not watching at the first second of the commercials but were watching at the last frame at the end. (Source: TRA)

CIMM DEFINITION: A folder within an e-mail client or on an E-mail Service Provider server that stores e-mail messages that are identified, either by the user or by an automated spam filter, as undesired or undesirable. (Source: IAB)