Media Industry Leaders to Launch The Coalition for Innovative Media Measurement (CIMM)

September 10, 2009

Unprecedented Research Effort to Foster Innovative Cross-Platform Media Measurement

NEW YORK – September 10, 2009 –In an effort to promote innovation and explore new, high quality ways to measure audiences across traditional and new media, a group of leading US television content providers, media agencies and advertisers are joining together in an historic initiative to create the Coalition for Innovative Media Measurement (CIMM).

Signaling the critical importance within the industry for such an organization, CIMM is being announced today by the following executives from all 14 founding member companies:

  • Jeff Bewkes, Chairman and CEO, Time Warner
  • George Bodenheimer, President of ESPN and ABC Sports, and Co-Chair, Disney Media Networks
  • Nick Brien, President & CEO, Interpublic Group’s Mediabrands
  • Chase Carey, Deputy Chairman, President and COO, News Corporation
  • Philippe Dauman, President and Chief Executive Officer, Viacom
  • Laura Desmond, CEO, Starcom MediaVest Group Worldwide
  • Dina Howell, Vice President, Global Media & Brand Operations, The Procter & Gamble Company
  • Laura Klauberg, Senior Vice President, Global Media, Unilever
  • Esther Lee, Senior Vice President, Brand Marketing and Advertising, AT&T
  • Sir Martin Sorrell, Group Chief Executive, WPP, holding company for GroupM
  • Anne Sweeney, President, Disney-ABC Television Group and co-chair, Disney Media Networks
  • Nancy Tellem, President, CBS Paramount Network Television Entertainment Group
  • Page Thompson, CEO, North America, Omnicom Media Group
  • David M. Zaslav, President and CEO, Discovery Communications
  • Jeff Zucker, President and CEO, NBC Universal

CIMM will work to explore and identify new methodologies and approaches to audience measurement. The group will initiate, fund and evaluate a series of pilot studies with independent measurement companies focusing on two key areas: the current and future potential of television measurement through set-top-box data, and new methods for cross-platform media measurement. CIMM will publish all research findings to its members and make them publicly available as well.

CIMM will be funded by the group’s founding participants, who will hire an independent managing director to oversee day-to-day operations. Any US television content providers, buying agencies or advertisers that are interested in joining CIMM should contact NBC Universal Research President Alan Wurtzel,, for additional information.