Join Us For
We can capture everything live. We still can’t agree on what it means.
Welcoming Remarks
CIMM’s leadership team kicks off the day with key research highlights and an update on the organization’s YTD progress.
Jon Watts – Managing Director, CIMM
Sports and the Future of TV
Michael Beach – Managing Partner, Screen Wars Media
Jon Watts – Managing Director, CIMM (Moderator)
State of the Market: Sports Programming & Measurement
Alex Kerr – CEO, Trajektory
Barry Gilbert – Director, Ad Sales Insights, WBD
Dana Vanino – Chief Customer Officer, Relo Metrics
Pete Schwartzstein – SVP Content and Audience Analytics, Versant
Jon Watts – Managing Director, CIMM (Moderator)
Inside the Numbers: NBC Sports' Measurement Insights
Brian West – SVP, Data & Measurement Strategy, NBCUniversal
Jorge De la Rosa – SVP, Research, NBC Sports Group
Combining Biometrics and AI to Unlock Value in Sports
Pedro Almeida – CEO, Mediaprobe
Live Sports: Attention, Co-viewing and the Biggest Live Events on Streaming and Linear
Hassan Babajane – CRO, TVision
Innovations in Sports Measurement in an Age of Streaming
Kym Frank – SVP, Ad Sales Research, FOX
Omar Delgado – CEO, Vuer
Zach Lewis – Group VP, Sports, Nielsen
Noelle Huynh – SVP, Projects & Strategic Initiatives, CIMM (Moderator)
Networking Break
Enjoy networking with fellow attendees!
Industry Fireside Chat
Flora Kelly – Senior Vice President, ESPN Research & Analytics, ESPN
Jon Watts – Managing Director, CIMM (Moderator)
Scoring Outcomes: What Sports Ads Really Deliver
Adam Paul – Exec. Director, Sports & Media, LiveRamp
Joanna Drews – CEO, HyphaMetrics
Marc Chan – VP, Analytics & Innovation, Affinity Solutions
Matt McLeggon – SVP, Advanced Solutions & Channel Revenue, Magnite
Evan Cohen – SVP, Operations & Strategic Initiatives, CIMM (Moderator)
Inside the Numbers: Comcast Advertising Sport's Measurement Insights
Gil Sommer – VP, Product, Streaming Hub, Comcast
Travis Flood – Exec. Director, Insights, Comcast
From Rights to Relevance: Five Lessons from the 2026 FIFA World Cup That Will Shape the Future of Sports Marketing
James May – EVP of CPG, Kantar
Nicole Jones – EVP, Head of Media Growth & Strategy, Kantar
Closing Remarks
Jon Watts – Managing Director, CIMM
Cocktails & Networking
Join us for cocktails and networking with fellow attendees!
Empire State Building, 350 5th Ave. New York, NY, 10118
The Empire Lounge in the ESB. Check-in opens at 12:45PM on the ground floor.
Accessible via B/D/F/M/N/Q/R/W trains at 34th St/Herald Square. Street parking is limited.
Light refreshments provided during networking breaks throughout the afternoon, with a networking mixer after the event.
