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Measurement only matters if the people relying on it can trust it.
Introduction
CIMM leadership kicks off the Showcase with key research highlights and an overview of the space.
Jon Watts – Managing Director, CIMM
Measuring What Matters: A Buyer & Seller Perspective
Emily Anthony – Chief Client Solutions Officer, iProspect
Kym Frank – SVP, Research & Data, Ad Sales, FOX
Jon Watts – Managing Director, CIMM (Moderator)
Sponsored Ad Outcomes: Go Beyond the Spot, at Scale
Matt Ulrich – VP, Media Analytics, EDO
Industry Presentation by Kochava
Charles Manning – CEO, Kochava
Outcomes You Can Trust: What AI Changes for Agencies
Andrea Zapata – SVP, Agency & Partnerships, VideoAmp
DoubleVerify's Rockerbox Approach to Unified Measurement
William Burghes – Head of Professional Services at Rockerbox, DoubleVerify
AI Campaign Insights Sessions: What Happens When Brand Measurement Becomes Conversational?
George London – CTO, Upwave
From Impression to Impact: Explaining Brand Outcomes Through Attention
Tristan Webster – CPO, TVision
From Pilot to Playbook: Synthetic Data in Brand Marketing
T.S. Kelly – Managing Director, US, Arima
Industry Presentation by Measure Protocol
Owen Hanks – CEO, Measure Protocol
What Impact Does Media Quality Have On Outcomes? A 3-Year Meta-Analysis
Benjamin Lowe – Sr. Director, Client Strategy & Insights, Adelaide
Claire Browne – VP, Research, Adelaide
Rethinking Identity in Outcomes Measurement
Patrick Roman Gut – SVP, Head of New Business, Adstra
Discussion & Closing Thoughts
Jon Watts – Managing Director, CIMM
Zoom Webinar
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