Join Us For
CIMM London brings together an incredible cross-section of the industry to explore the global future of media and advertising.
Introduction: CIMM's work in Europe
CIMM’s leadership team kicks off the day with key research highlights and an update on the organization’s YTD progress.
Jon Watts – Managing Director, CIMM
The Big Debate: Measurement, Currency, and Outcomes for the Future of TV and Video Advertising
Katie Coteman – SVP, UK & International Ad Sales, Paramount
Kelly Williams – Managing Director, Commercial, ITV
Larry Allen – VP, Global Strategy – Addressable, Data, & Measurement Partnerships, FreeWheel
Steve Bignell – Global Head of PMX LIFT, Publicis Media
Jon Watts – Managing Director, CIMM (Moderator)
Industry Fireside Chat
Patrick Behar – Global CEO, Kantar Media
Jon Watts – Managing Director, CIMM (Moderator)
Presentation
Elliott Millard – Chief Strategy Officer, Thinkbox
Presentation
Sameer Modha – Measurement Innovation Lead, ITV
What Do Advertisers Really Think and Want From Modern Measurement Solutions?
Kate Waters – Director of Client Strategy & Commercial Marketing, ITV
Luke Bozeat – COO, WPP Media
Ross Sergeant – Global Media Director, Allwyn
Justin Lebbon – Co-founder & Director, Mediatel Events (Moderator)
The Great European IP Shuffle: LocID, Volatility, and Why Your Audience Just Moved to Belgium (Again)
Charlie Johnson – VP, International, Digital Envoy
Jon Watts – Managing Director, CIMM (Moderator)
Networking Break
Get caffeinated, grab a snack or check up on email.
Presentation
Ian Maude – Exec. Director, PXI
Industry Fireside Chat
Jeff Eales – Director of Systems & Development, Sky Media
Jon Watts – Managing Director, CIMM (Moderator)
Industry Fireside Chat
Ana Camara – Sr. Director, Global Investment, WPP Media
Jon Watts – Managing Director, CIMM (Moderator)
The European Programmatic TV Initiative
Justin Gupta – Head of Broadcast Video Ads, Google
Lisa Rousseau – Head of Prime Video Advertising & Freevee EU, Amazon
Theo Luke – Sr. Director, Inventory Development, The Trade Desk
Thomas Bremond – Managing Director, International, Comcast Advertising
Jon Watts – Managing Director, CIMM (Moderator)
Lunch
Network, eat in the communal areas, or grab a quiet bite in an alcove.
Introducing the CIMM/WFA Strategic Review of CMM in Europe
Andy Brown – Independent
Sarah Mansfield – Independent
Where Next for Audience Measurement in a World of Regulation and AI?
Paul Goode – Director, Goode Measure
Achieving Agile, Affordable CMM Solutions: Our Journey with WFA North Star
Yannick Carriou – CEO, Médiamétrie
Progress and Priorities: Is CMM on Track?
Andy Brown – Independent
Matt Green – Director, Global Media & Measurement, WFA
Paul Goode – Director, Goode Measure
Phil Smith – Chair, Origin
Richard Brant – Sr. Director, Advanced TV, UK & International, Vevo
Sarah Mansfield – Independent
Yannick Carriou – CEO, Médiamétrie
Jon Watts – Managing Director, CIMM (Moderator)
Networking Break
Get caffeinated, grab a snack or check up on email.
Cooperation and Collaboration: Lessons and Learnings
Stéphane Coruble – CEO, RTL AdAlliance
Katty Roberfroid – Director General, egta (Moderator)
Industry Fireside Chat
Tristan Lemoîne – Deputy Managing Director, M6 Unlimited
Katty Roberfroid – Director General, egta (Moderator)
Cooperation and Collaboration: Can We Drive Innovation?
Mara Negri – SVP, Global Agencies, MFE Advertising
Oliver Vesper – Chief Digital Officer & Deputy CEO, RTL AdAlliance
Rak Patel – CCO, Channel 4
Sascha Stojakovic – CTO, Seven.One Media
Sofie Rutgeerts – Sr. Manager, Industry Insights, egta (Moderator)
Networking Break
Get caffeinated, grab a snack or check up on email.
Are We Doing Enough to Capitalize on Innovation Opportunities in Media Measurement?
Jay Prasad – CEO, Relo Metrics
Martin Greenbank – Sr. Director, Product (Global), Kantar Media
Mike Follett – CEO, Lumen Research
Jon Watts – Managing Director, CIMM (Moderator)
Closing Remarks
Jon Watts – Managing Director, CIMM
1 Ham Yard, London W1D 7DT, United Kingdom
Check-in opens at 8:30 am on the lower level.
Accessible from the Piccadilly Circus tube station, two minutes away.
Light refreshments and coffee will be available during networking breaks, with lunch served in the afternoon.
