Join Us For

CIMM East 2026

March 31, 2026

Where Media Measurement Goes Next
CIMM East brings together leaders from across the media ecosystem for a full day of conversation, fresh research, and practical discussion on where media measurement is headed. With voices from networks, agencies, advertisers, measurement companies, and technology providers, the focus is on real dialogue, what’s working today, and where the industry still needs to push forward. Tickets are limited, so register now to ensure you get access!

What To Expect

Exclusive Research
Deep dives into CIMM’s proprietary research studies, with expert commentary and analysis.
Provocative Discussions
Thought-leading conversations on the ideas shaping today’s media landscape.
Industry-Leading Insights
Fresh perspectives from the organizations driving innovation in measurement.
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Event Details

Location
1515 Broadway New York
Date
March 31, 2026
Time
8:00am – 6:00pm

Speakers

Ben Hovaness

Chief Media Officer
OMD Worldwide

Erez Levin

Principal
Emet Advisory

Evan Cohen

SVP, Projects & Strategic Initiatives
CIMM

Gabriel Dorosz

Principal
Mighty Blackbird

Jon Watts

Managing Director
CIMM

Larry Allen

VP, Global Strategy – Addressable, Data & Measurement Partnerships
FreeWheel

Lily Tong

Director, Measurement
Amazon Ads

Rachel Cascisa

VP, Platform Adoption
Publicis Epsilon

Thank You To Our Sponsors

THANK YOU TO Our Partners

We'll See You At

CIMM East 2026

RSVP HERE

CIMM East brings together voices from across the industry to explore what’s next for media and advertising.

– Jon Watts, Managing Director, CIMM

Schedule

8:15 am

Leadership Breakfast

Fuel before a full day of content. Attendees can grab breakfast, network with peers, and get settled in before sessions begin.

9:00 am

Welcome and Introductions

CIMM leadership kicks off the day with key research highlights and an update on the organization’s YTD progress.

Jon Watts – Managing Director, CIMM

Evan Cohen – SVP, Projects & Strategic Initiatives

9:10 am
Panel

The Big Debate: Where Are We as an Industry?

Ben Hovaness – Chief Media Officer, OMD Worldwide

Kate Sirkin – EVP, Global Data Partnerships, Epsilon

Larry Allen – VP, Global Strategy – Addressable, Data, & Measurement Partnerships, FreeWheel

9:40 am – 6:00 pm

Stay Tuned!

Come back regularly to see our latest program updates.

Other Info

Who Should Attend

This event is for registered CIMM members and specially invited guests.

Venue Info

The Whitebox at Paramount HQ (Entrance on 45th Street). Check-in opens at 8:15 AM.

Transportation Details

Accessible via multiple subway lines: the 42 St–Port Authority Bus Terminal station (A, C, E) and the 49 St station (N, Q, R, W) are both a short walk away, with other lines including 1, 2, 3, 7 and more nearby.

Meal Info

Lunch will be served at noon, with light refreshments and coffee available during scheduled breaks throughout the day.

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