Join Us For
CIMM East brings together voices from across the industry to explore what’s next for media and advertising.
Leadership Breakfast
Fuel before a full day of content. Attendees can grab breakfast, network with peers, and get settled in before sessions begin.
Welcome and Introductions
CIMM leadership kicks off the day with key research highlights and an update on the organization’s YTD progress.
Jon Watts – Managing Director, CIMM
Evan Cohen – SVP, Operations & Strategic Initiatives
The Big Debate: Where Are We as an Industry?
A candid opening discussion on where the industry stands across measurement, currency, outcomes, identity, and AI, and where the biggest questions remain.
Ben Hovaness – Chief Media Officer, OMD Worldwide
Dan Rosenfeld – SVP, Advertising Analytics & Insights, DIRECTV
Kate Sirkin – Chief Data Officer, Epsilon
Larry Allen – VP, Global Strategy – Addressable, Data, & Measurement Partnerships, FreeWheel
Jon Watts – Managing Director, CIMM (Moderator)
Where Next For TV Currency?
What comes next for TV currency in a converged, streaming-first market? This discussion looks at how currency is evolving across governance, transparency, impression-based trading, and outcomes.
Kym Frank – SVP, Research and Data, Ad Sales, FOX
Nicolas Grand – Exec. Director, Research & Investment Analytics, WPP Media
Michele Sitkovetsky – Sr. Director, Procurement, Data & Research, IPG
Tara Gotch – EVP, Commercial, Comscore
Jon Watts – Managing Director, CIMM (Moderator)
Universal Watermarking: POC Update
An update on a CIMM-commissioned study examining the results of an in-market proof of concept for watermark-based measurement across the U.S.
John Footen – Managing Director, TME, Media and Content Solutions, Deloitte
Rohith Nandagiri – Managing Director, TME, Content, Audience Engagement & Measurement, Deloitte
Counting What Counts: The Future of TV Advertising Measurement?
In a fragmented, cross-platform world, can the industry move closer to deterministic proof of what actually ran, and how often? This panel explores how impression counting, from watermarking and universal ad identifiers to real-world deployment, could support more trusted currency, reconciliation, and outcomes.
Benjamin Vandegrift – SVP, Measurement Strategy & Innovation, VAB
Jackson Bazley – EVP, Measurement for Marketers, ANA
Megan Halscheid – VP, Marketplace Intelligence, Publicis Media
Rohith Nandagiri – Managing Director, TME, Content, Audience Engagement & Measurement, Deloitte
Thomas Morgan – CEO, CTV1
Jon Watts – Managing Director, CIMM (Moderator)
Networking Break
Get caffeinated, grab a snack or check up on email.
AI and the Transformation of Measurement
Offering a leading technologist’s perspective, this session explores the impact of AI on measurement products over the next five years.
Dustin Jackson – CTO, VideoAmp
Jon Watts – Managing Director, CIMM
Strength of the Identity Layer
Consistent, persistent identity is foundational to campaign activation, performance measurement, and knowing whether advertisers are reaching the audiences they intend. This discussion examines what sets a true gold standard for identity, and how advertisers can work with agencies and publishers to support it.
Charlie Johnson – SVP & General Manager, LocID & International, Digital Envoy
Rachel Herbstman – VP, Data Innovation, Ampersand
The Future of the Programmatic TV Ecosystem
As programmatic becomes more central to TV, this panel explores whether the market can align on the standards, signals, and stewardship needed to support it, or whether fragmentation, margin pressure, and competing infrastructures will still define the ecosystem by 2030.
Esra Bacher – CTV Lead, Global Agency Exchange Partnerships, Google
Liam Kristinnsson – Head of Programmatic Strategy, DISH Media
Matt Barnes – SVP, Automated Sales, Disney Advertising
Matt Clark – VP, Strategy & Partnerships, FreeWheel
Matt McLeggon – SVP, Advanced Solutions, Magnite
Jon Watts – Managing Director, CIMM (Moderator)
Lunch
Network, eat in the communal areas, or grab a quiet bite.
Inside the CTV Bidstream: The Path to Transparency
What can buyers actually see in the CTV bidstream, and what remains opaque? This panel examines how those gaps affect trust, efficiency, and outcomes, and what meaningful transparency would require in practice.
Alex Groysman – VP, Advertising Product Development, Spectrum Reach
Alex Strickland – Head of Programmatic Supply Relationships, FreeWheel
Erika Loberg – Global Head of CTV, OpenX
Michael Dorf – Director, Technology & Product, Strategus
Evan Cohen – SVP, Operations & Strategic Initiatives (Moderator)
Contracting for Currency: International Experiences
Drawing on real-world practices across several European markets, this presentation examines how contracts, not just methodologies, shape data quality, accountability, and trust in TV measurement, and what those models may suggest for the U.S. market.
Paul Goode – Founder, Goode Measure
Managing and Measuring Reach and Frequency: New Approaches
As audiences fragment across platforms, advertisers face over-frequency, wasted impressions, and an incomplete view of campaign exposure. This panel explores new approaches to managing and measuring reach and frequency across linear TV and CTV.
Dan Aversano – CEO, datafuelX
Fariba Zamaniyan – SVP, Global Data Monetization, TiVo Ads
Joanna Drews – CEO & Cofounder, HyphaMetrics
Lauren Bernard – Head of Omnichannel Solutions, Amazon Ads
Mariel Estrada – Head of Video Currency, Omnicom Media Group
Colleen Fahey Rush – President, Crescent Advisory (Moderator)
Navigating Quality
Moving beyond raw audience counts, this presentation introduces a framework for thinking about media quality in CTV and streaming through attention, signal aggregation, and marketing science.
Erez Levin – Principal, Emet Advisory
Gabriel Dorosz – Principal, Mighty Blackbird
Networking Break
Get caffeinated, grab a snack or check up on email.
From Europe to the US: Practical Lessons in Cross-Media Measurement
Drawing on real-world case studies and emerging approaches, this session looks at how European markets are addressing many of the same cross-media measurement challenges now facing the U.S., from interoperability to governance and technical infrastructure.
Matt Green – Director, Global Media & Measurement, WFA
Paul Goode – Founder, Goode Measure
Jon Watts – Managing Director, CIMM (Moderator)
Agentic AI and the Future of Cross-Platform Planning, Buying, and Optimization
A look at a new partnership between NBCUniversal, independent agency RPA, FreeWheel, and Newton Research focused on using agentic AI to transact premium video across linear and digital.
Lisa Herdman – Chief Enterprise Integration Officer, RPA
Matt Clark – VP, Strategy & Partnerships, FreeWheel
Ryan McConville – CPO / EVP, Ad Products & Solutions, NBCUniversal
Alyssa Boyle – Sr. Editor, Convergent TV, Access Intelligence (Moderator)
AI & The Transformation of Planning and Buying
As AI moves from hype to application, this panel looks at where it is starting to reshape TV and video planning, buying, and optimization, and where structural constraints still hold it back.
Anthony Katsur – CEO, IAB TechLab
Henry Innis – CEO, Mutinex
Nicolas Grand – Exec. Director, Research and Investment Analytics, WPP Media
Ramsey McGrory – President, Prisma by Mediaocean
Travis Scoles – EVP, Advanced Advertising, Paramount
Noelle Huynh – SVP, Projects & Strategic Initiatives, CIMM (Moderator)
The Advertiser POV: What’s Working and What’s Next
A presentation on CIMM’s latest research into how advertisers and marketers are thinking about media measurement, metrics, and data collaboration, and where they want to see progress next.
Alice Sylvester – Partner, Sequent Partners
Leslie Wood – Consultant, Leslie Wood Media
Are Advertisers Getting What They Want from Measurement, Metrics and Data?
A final discussion from the advertiser and agency point of view on what marketers need from measurement, metrics, and data now, and where they want the industry to go next.
Danielle Schooler – Director, Sales & Business Development, TechEdge
Richard Kosinski – SVP, Client Business Partner, Nielsen
Sarah Mansfield – Media Consultant & Advisor, Barcarolle
Trevor Hamilton – Managing Director, Publisher & Platform Solutions, Kochava
Evan Cohen – SVP, Operations & Strategic Initiatives (Moderator)
Closing Announcements
Jon Watts – Managing Director, CIMM
Networking Reception
Stay for drinks and discussion with peers.
The Whitebox at Paramount HQ (Entrance on 45th Street). Check-in opens at 8:15 AM.
Accessible via multiple subway lines: the 42 St–Port Authority Bus Terminal station (A, C, E) and the 49 St station (N, Q, R, W) are both a short walk away, with other lines including 1, 2, 3, 7 and more nearby.
Lunch will be served at noon, with light refreshments and coffee available during scheduled breaks throughout the day.
