VCT abbr Viewer Controlled Triggers

July 23, 2012

CIMM DEFINITION: Interacting with a video or display ad that permits the viewer to respond to a question (e.g. viewer poll) and/or offer (e.g., coupon, sample, brochure, buy now). The ad runs when viewer initiates a control or trick play (such as pause or fast forward) or clicks on an overlay; may include the ability to save an ad to be viewed later.