CIMM DEFINITION: In interactive television advertising, the number of subscriber Set-Top Boxes  reporting at least one remote click for a given ad. Demonstrates first stage interest in the message. (Source: TRA)

2: The number of unduplicated households or STBs reporting at least one remote click for a given spot ad. (Source: Nielsen)

3: The number of subscriber Set-Top Boxes  reporting at least one remote click for a given spot ad. (Source: FourthWall Media)

NOTE – Not available in TIVO’s reporting portal but available on a custom basis from their PowerWatch product.