Unique Households

CIMM DEFINITION: Software framework that supports data intensive applications under a free license. It enables applications to work with thousands of nodes and petabytes of data. (Apache Hadoop – CIO Magazine)

See also: Paywall, Soft Paywall

CIMM DEFINITION: A paywall that allows minimal to no access to content without a subscription.

See also: Data Cleansing, Scrubbing the Data, Normalize the Data

CIMM DEFINITION: The process of taking disparate data sets for different constituencies and blending them so as to be able to exchange and share results to all constituencies from one database. To form a uniform language for future dialog.

See also: Anonymization, De-Identify

CIMM DEFINITION: The result of anonymizing MAC addresses or other identifying information about the household or Set-Top Box. Results in a STB identifier per each data record that cannot be matched back to the original household, viewer or Set-Top Box.

NOTE – In some cases hashing is carried out daily which destroys ability to do Reach / Frequency / Frequency Distribution / ROI reporting because there is no persistent anonymous household identifier in those c… Read more

CIMM DEFINITION: A technology that protects high value digital content such as films and television programs against unauthorized access or copying between a set-top box or DVR and a digital TV or computer.

CIMM DEFINITION: A specification that combines video and audio into a single digital interface for use with DVD players, digital television (DTV) players, Set-Top Boxes, and other audiovisual devices. The basis for HDMI is High Bandwidth Digital Content Protection (HDCP) and the core technology of Digital Visual Interface (DVI). HDCP is an Intel specification used to protect digital content transmitted and received by DVI-compliant displays. (Source: CableLabs)

2: The uncompressed audio and vide… Read more

See also: Assymetric DSL, Digital Subscriber Line, Symmetric DSL, Very High-Speed DSL

CIMM DEFINITION: A type of DSL that Transmits 2 Mbps bi-directional signals over one or two twisted copper pairs. HDSL is used in applications such as corporate Internetworking, video conferencing, and remote data center access. (Source: itvt.com/glossary)

NOTE – Often referred to as High Bit Rate Digital Subscriber Line.

CIMM DEFINITION: A television display technology that provides picture quality greater than that of traditional Standard Definition (SD) and digital sound similar to that of compact discs. (Source: Nielsen)

2: There are at least 18 different formats, but the ones most commonly in use are 1080i and 720p. CEA has established an icon which is used on HD monitors.  Consistent language is critical here as well as differentiating between true HD and other formats.

3: HDMI also allows STBs the ability … Read more