Sub Domain

July 26, 2012

See also: Top Level Domain, Child Domain
CIMM DEFINITION: A domain that is a sub-set of a larger hierarchical domain name in the Domain Name System of the global internet. It is a more specific portion of a domain name and is used to create more locator files of a web domain without needing to register a new domain name. The hierarchy is as follows: The Root Level Domain, the Top Level Domains, the Second level Domains and then Sub Domains.

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

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