July 26, 2012

See also: Branded Content, Spotlights, Advergaming, Sweepstakes, Content & Section Sponsorships
CIMM DEFINITION: In media, an advertising campaign.

2: In the online sector, sponsorship represents custom content and/or experiences created for an advertiser which may or may not include ad unties (i.e., display advertising, brand logos, advertorial and pre-roll video).