RPDi abbr Return Path Data Individual

July 25, 2012

CIMM DEFINITION: Possibly unique to Kantar Media Audiences. It is an opt-in panel of individuals who have agreed to participate in a measurement panel and whose viewing will be recorded and ascribed back to them for measurement purposes. Enables the ability to see a person’s viewing and tuning behaviors rather than just household level or Set-Top Box level viewing and tuning behaviors.