CIMM DEFINITION: A term used to quantify the amount of income, calculatable value, business, market share, consumer affection or any other type of gain, garnered from an advertising campaign or other cost initiative. Financially it is how an entity measures the performance of its assets.

2: Matching tuning records with consumer purchase behavior. (Source: Nielsen)

3: The ratio of total incremental sales produced by a marketing stimulus to total cost of that stimulus. (Source: TRA)

4: Net profit divided by investment. (Source: IAB)