See also: Back Channel, Pulling
CIMM DEFINITION: Another name for backchannel. A term used to describe the technology which provides the infrastructure for electronic traffic traveling from the subscriber to the platform company. (Source: Nielsen)
2: A communication channel that can be used by a Set-top Box to communicate with the cable headend or a service provider. Some homes and certain types of devices (e.g. non digital Set-top Box) do not have return path capability. Return path communication in Satellite homes is facilitated through landline phone lines or an independent broadband connection. (Source: MRC)
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