Return Channel

July 25, 2012

See also: Reverse Link, Back Channel, Return Link

CIMM DEFINITION: A data path that goes from the subscriber to the cable headend. Also known as Upstream, Reverse Path or Return Path. (Source: IAB)

2: The transmission link from a user terminal to the central hub that is often slower than the corresponding forward links. (Source: www.wikipedia.org)

NOTE – The return channel need not use the same medium as the main channel. For example, some “hybrid” Internet access services use a one-way cable television system for the forward channel and a dial-up modem and telephone line for the return channel. (Source: www.wikipedia.org)

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

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