Resident Application

July 25, 2012

See also: Middleware

CIMM DEFINITION: Software program(s) in a Set-Top Box that can be updated via a signal or data stream by the network operator as needed.

2: In the digital cable context, “resident application” is the application which is loaded and always available to the viewer when the Set-Top Box is starts. It is effectively synonymous with the Interactive Program Guide (IPG). It is a software layer that is part operating system and part application. Examples are Cisco Sara, Rovi Passport, and Time-Warner Cable’s MDN Navigator on Cisco STBs, and Comcast iGuide and Rovi Passport on Motorola STBs. (Source: FourthWall Media)

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

Resident Application

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