Pure Program Rating

July 25, 2012

See also: Rating

CIMM DEFINITION: A program content rating excluding any non-programming elements such as commercials, billboards and PSAs. The percent of viewing to the programming content only out of all sets or homes in the universe (or footprint or population or census or sample) with non-programming content excluded.

2: Time between the As-Run start time and As-Run end time of the program block, excluding non-program content. Rating of program seconds only, excluding commercial seconds. Pure Program is defined as just the program content or program seconds of an episode.  Spot, PSA and Promo seconds are excluded. (Source: TIVO)