Pure Program Rating

July 25, 2012

See also: Rating

CIMM DEFINITION: A program content rating excluding any non-programming elements such as commercials, billboards and PSAs. The percent of viewing to the programming content only out of all sets or homes in the universe (or footprint or population or census or sample) with non-programming content excluded.

2: Time between the As-Run start time and As-Run end time of the program block, excluding non-program content. Rating of program seconds only, excluding commercial seconds. Pure Program is defined as just the program content or program seconds of an episode. Spot, PSA and Promo seconds are excluded. (Source: TIVO)

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

Pure Program Rating

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