See also: Cost Per Sale
CIMM DEFINITION: An advertising pricing model in which advertisers pay agencies and/or media companies based on how many sales transactions were generated as a direct result of the ad. (Source: IAB)
See also: Cost Per Sale
CIMM DEFINITION: An advertising pricing model in which advertisers pay agencies and/or media companies based on how many sales transactions were generated as a direct result of the ad. (Source: IAB)