Modem

July 25, 2012

See also: Modulation, De-Modulation

CIMM DEFINITION: A data communications device. Modem is a combination of two words, modulate and demodulate. Strictly speaking, a Modem is a device that accepts a digital signal, then converts or modulates it into an analog signal that another Modem can convert back, or demodulate into digital form again. A Modem’s speed and dependability are adversely affected by electro-magnetic interference, or static. (Source: CableLabs)

2: A device which transfers digital signals to analog signals and vice versa suitable for sending across phone or cable lines. (Source: IAB)

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

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