See also: VOD on MSO Library
CIMM DEFINITION: Measurement of VOD content that may or may not have identical linear commercials or may or may not have aired on linear TV. To enable measurement, content must be encoded. (Source: Nielsen)
See also: VOD on MSO Library
CIMM DEFINITION: Measurement of VOD content that may or may not have identical linear commercials or may or may not have aired on linear TV. To enable measurement, content must be encoded. (Source: Nielsen)