Interactive Measurement

August 14, 2012

See also: Advanced Advertising

CIMM DEFINITION: Data collected from any interactive application, including interactive enhancements to video advertising.

NOTE – CableLabs has defined the Interactive Advertising Measurement (IAM) standard for describing user interactions with simple interactive ad enhancements. Similar measurement data can often be derived from Keystream data. Additionally, FourthWall Media’s AdWidgets collect several additional metrics, including STB Exposures, Clicks, and Responses. (Source: FourthWall Media)