GTAM abbr Global Television Audience Metering

July 24, 2012

CIMM DEFINITION: A Nielsen initiative designed to improve people meter technology. The initiative includes the development of four new audience metering technologies designed to deal with all of the conceivable challenges involved in measuring the viewing behavior of contemporary consumer households particularly cross platform – mobile, wireless and internet-based media with traditional television viewing. (Source: www.Mediapost.com)

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

GTAM abbr Global Television Audience Metering

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