DVB abbr Digital Video Broadcasting

July 24, 2012

CIMM DEFINITION: A standards-based software layer developed by members of the DVB that allow ITV producers to develop applications that will run on all DVB-compliant Set-Top Box es. Also, a digital television standards development body with its primary influence in Europe. Standards developed include digital broadcasting for cable, satellite, and digital terrestrial. (Source: itvt.com/glossary)

Print Friendly

Collaborative Effort.
Meaningful Change.
Join Now
“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

DVB abbr Digital Video Broadcasting

Company News