Display Overlay Retention

July 24, 2012

CIMM DEFINITION: The ability of an iTV display overlay to hold on to its tuned audience through the length of its time appearing on-screen and/or to a sequential second or third display overlay. For example, for polling and trivia, the portion of audience who answer the poll or trivia question and who also stay tuned for the poll or trivia responses. (Source: Canoe)