Digital Scratch Card

July 24, 2012

CIMM DEFINITION: Similar in principle to a physical scratch card such as a lottery card, digital scratch cards enable a user to digitally “scratch off” a surface to reveal a prize or other types of content of information.

NOTE – Originally developed for gaming sites, digital scratch cards are now available for a range of other purposes such as marketing, promotions, competitions, subscriptions, prize giveaways data capture and applications to increase brand engagement for use primarily in mobile.