CVI abbr Commercial Viewership Index

July 24, 2012

CIMM DEFINITION: Represents spot retention relative to underlying program. Average spot rating % divided by average program rating% (including commercial seconds) expressed as an index. (Source: Kantar Media Audiences)

2: Ratio of commercial rating to program rating (indicating audience retention) available at spot level. Indicating how often they fast forward through or tuned away from advertising. (Source: TIVO)