Coverage Universes

July 24, 2012

See also: Coverage

CIMM DEFINITION: The specific household, Set-Top Box or demographic population that can possibly be reached by a piece of content, time period, network, provider or measurement service. Expressed as a percentage or in thousands.

2: A count of the number of subscribers who have access to a given channel. (Source: Kantar Media Audiences)

NOTE – Definitions for Census vs. Footprint vs. Universe vs. Coverage Area vs. Population sometimes overlap.