July 24, 2012

CIMM DEFINITION: A desired action attributed to the advertisement. (Source: IAB)

2: May also be referenced as a sale or transaction. Defined as when a consumer of a product or service authorizes the application content owner to complete the transaction with the iTVHH. Example: “Send a free sample, Purchase Complete or Please Send More Information. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)