July 21, 2012

See also: Click-to-Buy

CIMM DEFINITION: An interactive feature in which the Remote Control device is used to interact with an on-screen ad to request additional information or make a purchase. (Source: Mercury Media)

2: In the Interactive TV Advertising context (e.g., AdWidgets, Yellow Pages on TV), “click-to-call” defines a feature that allows a viewer to click an on-screen button with the Remote Control to initiate a telephone call (immediate or delayed) between themselves and the advertiser. (Source: FourthWall Media)