Click Fraud

July 21, 2012

See also: False Clicks

CIMM DEFINITION: Intentional form of internet fraud that occurs in pay per click online advertising when a person, automated script or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating a charge per click without having actual interest in the target of the ad’s link. (Source: Wikipedia.org)

Print Friendly

Collaborative Effort.
Meaningful Change.
Join Now
“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

CIMM DEFINITION: A non-profit trade association devoted exclusively to maximizing the use and effectiveness of interactive advertising and marketing. (Source: IAB)

IAB abbr Interactive Advertising Bureau

See also: Top Level Domain, Internet Corporation for Assigned Names and Numbers

CIMM DEFINITION: An organization that is responsible for the global coordination of the DNS Root, IP addressing, and other Internet protocol resources, (Source: IANA.org)

IANA abbr Internet Assigned Numbers Authority'

See also: Top Level Domain, Internet Assigned Numbers Authority

CIMM DEFINITION: An organization that coordinates the Domain Name System (DNS) of the internet, Internet Protocol (IP) addresses, space allocation, protocol identifier assignment, generic (gTLD) and country code (ccTLD) top-level domain name system management and root server system management function. Once performed under U.S. Government contract by the Internet Assigned Numbers Authority (IANA), ICANN now performs the IANA functio… Read more

ICANN abbr Internet Corporation for Assigned Names and Numbers

CIMM DEFINITION: An interactive service where the viewer can construct their own program line-up based on available videos / content or videos / content that they create.

2: A Canadian website and station.

3: A one-way publishing and communication application. It is like subscribing to a blog but not able to comment back. You just receive the subscription content.

iChannel Line-Ups

See also: Household Identifier

CIMM DEFINITION: Like a household identifier, it is a unique code ascribed to any item such as a piece of content to distinguish it from similar items.

ID abbr Identifier

CIMM DEFINITION: A theory that our obsession over new media devices such as smartphones lead to a range of psychiatric disorders such as obsessive compulsive behavior and narcissism.

iDisorder

See also: Local Exchange Carrier

CIMM DEFINITION: A local telephone company in the United States that was in existence at the time of the break up of AT&T into the Regional Bell Operating Companies (RBOCs) also known as the Baby Bells. (Source: Wikipedia)

ILEC abbr Incumbent Local Exchange Carrier

CIMM DEFINITION: A method of communicating in real-time, one-to-one or in groups over the internet. Users assemble buddy lists which reflect the availability (or presence) of people with whom they communicate. (Source: IAB)

IM abbr Instant messaging

Click Fraud

Company News