CAM abbr Community Addressable Messaging

July 24, 2012

CIMM DEFINITION: Customized advertising and other content messages delivered to various geographies.

NOTE – “Based on our understanding of what Canoe Ventures intended, the CAM definition is Targeted TV advertising that is delivered to the individual cable zone level (as cable zones in population are on average roughly the size of a large neighborhood or suburb, hence, a community).” (Source: Visible World).

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

CAM abbr Community Addressable Messaging

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