CAM abbr Community Addressable Messaging

July 24, 2012

CIMM DEFINITION: Customized advertising and other content messages delivered to  various geographies.

NOTE – “Based on our understanding of what Canoe Ventures intended, the CAM definition is Targeted TV advertising that is delivered to the individual cable zone level (as cable zones in population are on average roughly the size of a large neighborhood or suburb, hence, a community).” (Source: Visible World).