July 21, 2012

CIMM DEFINITION: A type of advertising format for the internet (which is now being called display advertising) and addressable television offering the viewer an opportunity to clickthrough the banner to receive more information from the advertiser.

2: Advertisements that link to an advertiser’s site. (Source: Nielsen)

3: A type of EBIF interactive television application available from FourthWall Media’s AdWidgets System. (Source: FourthWall Media)

4: A graphic advertising image displayed on a Web page. (Source: IAB)