Average Audience (in thousands)

July 21, 2012

See also: Rating

CIMM DEFINITION: The amount of viewing (expressed in thousands) on average, to a program, network, channel, ad, version or time period out of the universe or full population. Can be parsed to the lowest viewing increment whether second, 5 second, minute etc.

2: The average minute or second audience watching a channel, program or spot. (Source: Kantar Media Audiences)

NOTE – What is the accepted universe for certain viewer segments when Set-Top Box data is delivered by individual operators with specific regional footprints?